Tesco plans targeted approach with Clubcard data

See on Scoop.itUK eCommerce Trending

Tesco has revealed plans to segment its 18 million Clubcard customers into separate groups when they log onto the company’s website. The segmentation will be based on their previous spending patterns, with a key test being whether the customer has previously bought a large number of Tesco Finest-branded items – the supermarket chain’s premium range of foods.

See on internetretailing.net

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